There are many methods to bring people to your site. Traffic is vital to your business. Without it, you won't be able to make sales. It is possible to attract organic traffic, but it takes longer. There are various HVACR companies that recommend some paid ways to increase your site's traffic.
Image Source: Google
Solo Ads:- You can find solo-ad service providers by looking on large forums that allow people to discuss and recommend good lists. These people can rent large email lists to you. Your email will be sent to the provider, directing them to your free squeeze page. These names will be collected by your auto-responder. You will then send them a series of emails encouraging them to purchase your products.
Facebook advertising – You can find support on Facebook to help you set this up. Although I've seen a lot of videos, some seem to make it very difficult. Instead of placing a small advertisement in the right column of Facebook, you can place it on the timeline where it will look more like a news article and people will be more open to it.
It is possible to get some "likes", as people don't always know it's advertising. You can direct people to your squeeze pages by clicking the "more information" button. If they leave their email, you will follow up with them using your auto-responder sequence.
Naked Ads: Another type of ad that is gaining popularity on Facebook and Google is the "naked" ads. They look similar to the above, but contain more information. They look similar to an editorial. The squeeze page they are directed to also has lots of information and a button at the end for collecting emails.